» With ROI, development estimates may be optimistic; revenue estimates are often more so
» Your organisation has an operating system — the way it works — even if it’s not consciously designed
» Strategy is a coherent set of choices about what we’re going to do to achieve our vision
» Negotiating estimates ultimately leads to disappointment — it will still take as long as it was going to
» The necessary conditions for any behaviour to be enacted include capability, opportunity, and motivation
Imagine you’ve just been told that you’ll be a member of the team responsible for the first manned mission to Mars.
Now imagine someone asks you how much the mission’s going to cost. The whole thing. There and back. By close of business on Thursday.
