» KPIs measure what you’re already doing, OKRs are for change
» Problematic OKRs are too big in scope, activity-focused and disconnected from strategy
» The Narrative, Commitments, Tasks (NCT) framework offers an alternative to OKRs
» Objectives and key results (OKRs) set ambitious goals and track progress towards them
» Manage your desired outcomes separately from what you do to achieve those outcomes
» Make use of OKRs standard across all teams
» Learn from when you fail to achieve your desired outcomes
» OKRs go hand-in-hand with team autonomy
A real-life case study for measuring the performance of a team of product managers, with examples to download
As a product manager, how do you know you’re doing your job well? This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.
