» Companies hire freelancers because they need to address a specific issue or are not ready to commit to a full-time hire

» Excel by being a problem-solver — pay close attention to potential clients’ challenges

» Don’t apologise to your client for your (hopefully reasonable) day rate

» Good product managers amplify the ability of an organisation to generate value

» Successful companies have figured out how to align quality, customer value, and sustainable velocity

» With no formal entry requirements, many people have piled in to product management with little care for the craft

Product managers of software and hardware platforms face unique challenges that PMs of ‘regular’ products do not.

In this panel discussion, Hans-Bernd Kittlaus discusses platform product management with Samira Negm, Peter Stadlinger and Jock Busuttil.

» Growth product managers are expected to focus primarily on revenue growth

» Growth hacking failed in part because it produced unsustainable growth

» Some companies stimulate growth by “infiltrating” offline communities

» With infrequent use products, market penetration is a better measure of product-market fit than retention