» The best moment to teach a user to use a new feature is when it is valuable for them

» Uncompleted tasks stick in a person’s memory, completed tasks are more easily forgotten

» Provide a safe, controlled environment to help users experiment and learn a new skill

Product managers of software and hardware platforms face unique challenges that PMs of ‘regular’ products do not.

In this panel discussion, Hans-Bernd Kittlaus discusses platform product management with Samira Negm, Peter Stadlinger and Jock Busuttil.

» Growth product managers are expected to focus primarily on revenue growth

» Growth hacking failed in part because it produced unsustainable growth

» Some companies stimulate growth by “infiltrating” offline communities

» With infrequent use products, market penetration is a better measure of product-market fit than retention

» Emotional intelligence is more important than technical skills

» Hire people who will increase your rate of learning

» A head of product needs prior experience as a product manager

» Good candidates have initiative and passion to pursue their opinions

» A product manager works at the intersection between business, technology and user experience

» A product manager is not a replacement for absent specialists

» The product manager is accountable for ensuring the solution is both valuable and viable

» Product managers use their knowledge of user needs and business goals to frame problems and set priorities for their delivery teams