Quite a few people are put off usability testing because they think it’s complicated, time-consuming and expensive. What you may not realise is that you can run a set of usability tests in a single afternoon that will uncover eighty percent of the problems your product has. And the only specialist equipment you’ll need is a pen, some paper and the computer you need to access the software or website.

Tagged with: , , , , , , , ,

Happy New Year!

I was recently asked what I saw as the major trends, changes, challenges and opportunities for product managers in 2011.

Product managers working in different market sectors, countries and sizes of company will have their own take on this, so here’s my Top 5 from the perspective of a large-ish Business Services company operating in the UK.

Tagged with: , , , , , , , , , , ,