» Saying no to a good idea requires confidence in your product strategy

» Even if saying no to an opportunity, take the time to understand its value and context

» Keep ideas and suggestions separate from your product backlog

» Clear company goals and strategy make it easier to say no to unaligned requests

» Saying yes habitually to one-off custom features will usually kill your product business

» Identify the key stakeholders whom you need to trust you and collaborate with you regularly

» Understand the real reason for anger – whether in others or ourselves

» Remember where stakeholders’ help starts and ends

» To be trusted, you need to demonstrate your competence

I’ve just kicked off another project through my firm, Product People Limited. With the inevitable flurry of project start-up activity, a couple of basic tasks have reminded me how important it is for product managers to be flexible, whenever possible.