» There’s a balance between motivating people to a goal and killing their enthusiasm with the gory detail

» Just as with users and customers, we need to meet our peers where they are

» In most complex organisations, product supports the organisation’s goals, not vice versa

» When negotiating, don’t pitch, listen

» To minimise residual influence, negotiate each point independently

» When trust is low, consider making a concession contingent on the other party reciprocating

» Conceding because you don’t want to upset the other party is a losing scenario