A product management blog by Jock Busuttil
I was recently asked this question:
How would you recommend working with organisations who are used to a traditional / waterfall approach, transition towards agile / iterative development?
Here’s my response:
I’m currently working to improve my public speaking, and I recently gave a talk on Digital Justice at Product Management Festival in Zurich. Afterwards, I asked a few people for some honest feedback, and jotted down how I felt I’d done. So this post is really a mini-retrospective.
If you find yourself attempting to win over the rest of your organisation to a more user-centric, evidence-led way of working, remember how jarring change can be and actively work to soften the impact for them.