PRODUCTHEAD: Working well with user researchers
» More specific questions yield better user research findings » User research works well when the…
Tag: user personas
PRODUCTHEAD: User personas or creepy caricatures?
» Avoid waste by by first researching “shallow” user personas then progressively elaborating as needed »…
68: 4 common user persona mistakes
More often than not, user personas are just a laborious way to decorate the walls. Are…
How closely aligned should product organisations be with marketing and personas?
Here’s another question I was asked recently: If you’re concerned about buyer needs and their objectives,…
Lo-fi usability testing – Part 3: Ten top tips
In the thrilling* conclusion to this lo-fi usability testing trilogy, we get down to the nitty-gritty…
Lo-fi usability testing – Part 2: Preparation
In this second instalment of this series on lo-fi usability testing, I’ll be showing you what…
Lo-fi usability testing – Part 1: Background
You can run lo-fi usability testing in a single afternoon that will uncover 80% of the…
