» ‘Good’ product practice is boring – good and useful progress without drama

» So you can build your own digital services. What’s next?

» Corporate values can be more revealing than might appear

» There’s a tension between what can do and what you should be doing

» Understand the needs of your audience to be more influential

» Go-to-market execs won’t hear you unless you speak in currency symbols

» Your manager can’t advocate for you if you don’t brief them

» In complex human systems the constraint is often policy, mindset, or coordination, not a single bottleneck

» Being the “human in the loop” means having genuine authority, time to think, and understanding the bigger picture well enough to question the system