» Moving to a product-led growth model takes time and will encounter resistance

» A product-led model does not replace the sales-led or marketing-led approach completely

» Growth loops operate on a similar principle to compound interest

» Software companies with a frictionless product approach displace custom-built apps

» Take a systematic approach to evaluating multiple solutions to the same opportunity

» ‘Assumption’ is just another word for ‘things we believe’

» When there are many opportunities in contention, assess whether it’s worth solving the problem

» We tend to come up with solutions before defining the problem they solve

AI is:
» accelerating the design of novel proteins, enabling a new wave of vaccines and drugs

» predicting extreme weather events, helping to protect residents

» listening to the rainforest and sends real-time alerts for chainsaws, trucks, cars and signs of incursion

» monitoring the world’s oceans for illegal fishing activity

» To reduce coordination cost, partition the work by time or space

» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns

» Successful organisations reinforce psychological safety in different ways

» Adding more people to a team makes communication a more significant overhead

» To reduce coordination cost, partition the work by time or space

» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns

» Successful organisations reinforce psychological safety in different ways

» Adding more people to a team makes communication a more significant overhead

» Decisions should be the result of rational and deliberate reasoning, but not all are perfectly rational

» Almost every decision has associated downsides or compromises

» Avoid trying to please people or to allow individuals to dominate the decision-making process

» It’s easy to conflate transparency on the decision-making process, with transparency on the actual decisions

» When delivering difficult news at work, you are not there to seek sympathy

» Tie business impact to deprioritised work to highlight the problem to your CEO without sounding whiny

» An organisation’s emotional culture governs which emotions people express and suppress at work

» Many organisation equate “fixing” to basically “patching holes in the slowly sinking boat”

» Desire paths spring up as users’ needs and goals change

» The effort paradox: the effort of forming a new path versus the desire to take the path of least resistance

» In digital products we use analytical tools to help us observe desire paths

» When a new desire path emerges, question your old assumptions — user behaviour is changing