» In business, certainty tends to be rewarded, even if artificial

» Beliefs save cognitive effort and so are difficult to dislodge

» The scientific method allows us to constructively try to disprove beliefs

» We can retrain ourselves not to associate uncertainty with negative outcomes

» A red team mindset benefits information gathering, sense-making, decision-taking and planning

» Red teaming is similar to ethical hacking, in which a simulated attack uncovers flaws

» Consquence scanning is a technique for clarifying intended and unintended effects of your product

» By reinstating Sam Altman, OpenAI has chosen financial success over its altruistic principles

» When Steve Jobs left Apple in 1985, the board believed he wasn’t ready to be CEO

» Google was quick to fire ethicist Timnit Gebru when she challenged its lucrative search advertising business

» When designing an experiment to test a hypothesis, ask how might it fail, and what you need to find out

» Luck and uncertainty mean that even good decisions can have a bad outcome (and vice versa)

» Framing our beliefs with a confidence percentage makes us more willing to accept contradictory evidence

» Anyone can access generative AI, so simply using it is not a competitive advantage

» SEO has long sought to game search engine rankings; AI provides a new tool for doing so

» LLMs trained on AI output become increasingly detached from reality: “model collapse”