» Work continues after the project ends — plan for the ongoing support of your product

» A support team deals with user queries, incidents and ongoing improvement of the product

» Great user support is an expectation, not a nice-to-have

» Feedback from user support can identify areas of product improvement

» Celsys are going to start charging for software updates to their popular Clip Studio Paint product

» The way Celsys communicated this to their users caused outrage — some of which was justified

» Fog Creek found themselves trying to monetise their viral product Trello, which it had promised would be free forever

» Fog Creek had first mover advantage on an easily copied product, which it exploited by a timely sale to Atlassian

» In solving their own internal scaling problem, Amazon inadvertently created the building blocks for the AWS platform

» Stripe’s founders didn’t shy away from tackling an unattractively difficult problem

» Platforms connect different sides of a market, even if they have dramatically different needs and capabilities

» Twilio’s founder prioritised the developers who’d implement his API, not the managers who’d pay for it