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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 23
PRODUCTHEAD: Bad communication – how to annoy and alienate your users

PRODUCTHEAD: Bad communication – how to annoy and alienate your users

Sep 19, 2022

» Celsys are going to start charging for software updates to their popular Clip Studio Paint…

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PRODUCTHEAD: Will platforms conquer the world?

PRODUCTHEAD: Will platforms conquer the world?

Sep 12, 2022

» In solving their own internal scaling problem, Amazon inadvertently created the building blocks for the…

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87: An exercise in stakeholder alignment

87: An exercise in stakeholder alignment

Sep 7, 2022

When your stakeholders each have their own interpretations of the product strategy, this lack of stakeholder…

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PRODUCTHEAD: Back to school

PRODUCTHEAD: Back to school

Sep 5, 2022

» Every other team is allowed to be uncertain about the future — so should product…

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PRODUCTHEAD: Should I retire … (my product)?

PRODUCTHEAD: Should I retire … (my product)?

Aug 29, 2022

» Your users must value your product more than it would cost them to switch »…

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PRODUCTHEAD: Strongly-held beliefs

PRODUCTHEAD: Strongly-held beliefs

Aug 8, 2022

» People more easily accept they’re not seeing the whole picture than being told they’re wrong…

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PRODUCTHEAD: How to influence stakeholders

PRODUCTHEAD: How to influence stakeholders

Aug 1, 2022

» Use empathy to appreciate the context, needs and pain points of your stakeholders » Understanding…

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PRODUCTHEAD: Conversion funnel analysis – down the rabbit hole

PRODUCTHEAD: Conversion funnel analysis – down the rabbit hole

Jul 25, 2022

» Each customer has their own unique journey to and through your product » Conversion funnel…

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PRODUCTHEAD: Presenting to inform, educate and entertain (communication toolkit #5)

PRODUCTHEAD: Presenting to inform, educate and entertain (communication toolkit #5)

Jul 18, 2022

» Story structure and the right content give your presenting more impact » Try to create…

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PRODUCTHEAD: Efficient note-taking (communication toolkit #4)

PRODUCTHEAD: Efficient note-taking (communication toolkit #4)

Jul 4, 2022

» A mind map is helpful for noting non-linear information » The Cornell note-taking method can…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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