PRODUCTHEAD: How to transcribe and analyse your user research recordings
» Thematic analysis identifies the main themes emerging from qualitative data, such as interview transcripts »…
» Thematic analysis identifies the main themes emerging from qualitative data, such as interview transcripts »…
» A mobile phone may be all you need to record an interview » For in-person…
» Ask your team: what do we actually need to know, by when, and how confident…
» Ask “why” to understand the other side’s position and interest » All negotiations involve both…
Years ago, someone once told me that “perception is reality” when it comes to reputation at…
» Asking about a specific problem causes people to ignore the other problems they have »…
» Don’t specify rigid requirements to your delivery team, have a collaborative conversation instead » Try…
» ChatGPT’s inability to produce exact quotes from web pages is what makes us think it…
“Hi Jock, You talk about doing user research directly with users – does it matter that…
» It can aid a team’s progress to make lots of small bets, rather than one…