38: Product managers learn by doing
You can learn all the theory you like, but at some point you just have to stop thinking about what the answer might be and dive in to find out. Product managers learn by doing.
Author: Jock Busuttil
Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals.
In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS).
Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK.
He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Product roadmapping, prioritisation and portfolio management on Mind the Product
On the 4th birthday of ProductTank London in May, three speakers shared with us their experiences of building and working in B2B (business to business) companies. Take a look at the recap I wrote over on Mind the Product’s blog.
B2B Product Management on Mind the Product
On the 4th birthday of ProductTank London in May, three speakers shared with us their experiences of building and working in B2B (business to business) companies. Take a look at the recap I wrote over on Mind the Product’s blog.
A day in the life of a product manager – guest post for Silicon Milkroundabout
Looking for a job as a product manager? Let me give you a flavour of whata day in the life of a product manager is like.
Product Management and the Internet of Things on Mind the Product
April’s ProductTank London considered the question of how to manage devices in an increasingly interconnected world – the Internet of Things (IoT). Take a look at the recap I wrote over on Mind the Product’s blog.
14th May: The $100 million assumption – MVP down under
On 14th May, I’ll be at Product Anonymous in Melbourne, Australia to talk about the trials and tribulations of MVP (minimum viable product). Come and join us!
Photo by Mike on <a href="https://www.pexels.com/photo/two-dinosaur-statues-410858/" rel="nofollow">Pexels.com</a>
37: Unexpected delights – a geek’s guide to the Kano model
This is the story of why I’m going to be disappointed with 99% of all airlines for the foreseeable future. A guide to the Kano model.
Product Management in Commerce on Mind the Product
As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile. Take a look at the recap I wrote over on Mind the Product’s blog.
Back(log) to the Future – story arcs, roadmaps and product themes
Last time I published an article explaining why I thought roadmaps were a little like DVD box sets. DonorDrive product manager Kasey Marcum (@kaseymarcum) asked in the comments:
“Always enjoy your posts, Jock! I really love the high level idea of this. What does this actually look like in the wild?”
Imagine your roadmap and sprints being as engaging as a hit movie – just think how much easier they’d be to “sell” to your stakeholders and customers! Let’s see how you can do this.
36: Product roadmaps are like DVD box sets
Curating the product roadmap is one of the most typical responsibilities of a product manager. But have you ever thought about why you bother with them in the first place and how you could make them more effective?
