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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 42
55: How to beat writer’s block

55: How to beat writer’s block

Dec 6, 2016

I share my tips for beating writer’s block. In an article I used to beat writer’s…

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Modernising your product in 2017 – webinar for Logi Analytics

Nov 30, 2016

A talk I gave in November 2016 for Logi Analytics about why building products should be…

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Starting with a guess: how to use data creatively

Starting with a guess: how to use data creatively

May 13, 2016

The interview covers things like: thinking about outcomes, not outputs; alignment with broader goals; finding and…

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Building a product community in government

Building a product community in government

May 3, 2016

We have many product-minded people in the Government Digital Service (GDS) and across government, but we’re…

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54: How to stop common B2B dysfunctions in the product team

54: How to stop common B2B dysfunctions in the product team

Apr 26, 2016

There are several common dysfunctions plaguing product teams in B2B companies the world over. How can…

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53: THIS is what product-market fit looks like
Credit: Trello, Inc.

53: THIS is what product-market fit looks like

Jan 26, 2016

Product-market fit is one of those concepts that seems relatively straightforward in theory but ends up…

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52: It only takes one bottleneck
SmartGate kiosks at an airport

52: It only takes one bottleneck

Jan 19, 2016

On my arrival in Australia I was initially impressed by the slick service design of their…

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The £20 bottle of Blue Nun

The £20 bottle of Blue Nun

Jan 13, 2016

To all wannabe e-commerce entrepreneurs: you no longer have any excuse. It’s possible to fire up …

The £20 bottle of Blue Nun Read more

3 ways to build a better sales team

3 ways to build a better sales team

Jan 12, 2016

More often than not the relationship between product management and the sales team frustrates both sides.…

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Should I start a bank?

Should I start a bank?

Jan 6, 2016

After yet another day of outage from my business bank, I found myself thinking: “I could…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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