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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 53
Lo-fi usability testing – Part 3: Ten top tips

Lo-fi usability testing – Part 3: Ten top tips

Apr 20, 2011

In the thrilling* conclusion to this lo-fi usability testing trilogy, we get down to the nitty-gritty…

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Lo-fi usability testing – Part 2: Preparation

Lo-fi usability testing – Part 2: Preparation

Apr 13, 2011

In this second instalment of this series on lo-fi usability testing, I’ll be showing you what…

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Lo-fi usability testing – Part 1: Background

Lo-fi usability testing – Part 1: Background

Apr 6, 2011

You can run lo-fi usability testing in a single afternoon that will uncover 80% of the…

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What will your leaving speech sound like?

What will your leaving speech sound like?

Mar 17, 2011

A good friend and colleague recently left our firm to take on a more senior product…

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How to get your sales team selling value instead of discounting

How to get your sales team selling value instead of discounting

Mar 8, 2011

Does your sales team sell your products (like, in exchange for money), or does it give…

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ProductCamp London: Why product managers and entrepreneurs need to be more alike

ProductCamp London: Why product managers and entrepreneurs need to be more alike

Feb 27, 2011

Here’s a round-up of some of the presentations and discussions I attended at the recent ProductCamp…

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Pre-empting customer churn

Pre-empting customer churn

Feb 24, 2011

How much would you invest to prevent a mass customer exodus? Everything Everywhere, the merged T-Mobile…

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What should product managers keep an eye on in 2011?

What should product managers keep an eye on in 2011?

Jan 5, 2011

What should product managers keep an eye on in 2011?

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7 guiding principles for product install / upgrade usability

7 guiding principles for product install / upgrade usability

Nov 3, 2010

I was discussing recently the importance of getting a product installation or upgrade process right for…

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Easier product forecasting

Easier product forecasting

Oct 27, 2010

Do you find it difficult to set appropriate financial targets for your product?

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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