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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 51
Drowning in product documentation? Start swimming – Part 2

Drowning in product documentation? Start swimming – Part 2

Sep 20, 2011

We’re looking at the kinds of information that specific groups of people need to know during…

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14: There is always more work to do. Don’t burn yourself out

14: There is always more work to do. Don’t burn yourself out

Sep 13, 2011

One of the easiest ways to spot a product manager in the wild is to look…

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13: You’ve got to start the race before you can finish it

13: You’ve got to start the race before you can finish it

Sep 6, 2011

Sometimes the role of product management can be a little overwhelming. There’s often so much to…

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12: Keep it simple, stupid

12: Keep it simple, stupid

Sep 1, 2011

I’m writing about 100 things I’ve learned as a product manager. Don’t make things any more …

12: Keep it simple, stupid Read more

Drowning in product documentation? Start swimming – Part 1

Drowning in product documentation? Start swimming – Part 1

Aug 30, 2011

Do you spend more time writing documents about your product than actually managing it? Many companies…

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11: You are allowed to say ‘no’ – it’s strategic

11: You are allowed to say ‘no’ – it’s strategic

Aug 23, 2011

Product managers hate saying ‘no’. It’s not in our nature to disappoint people.

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10: Give yourself time to think in a straight line

10: Give yourself time to think in a straight line

Aug 16, 2011

One of the many personal challenges I’ve faced in my working life was to overcome my…

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Book recommendation – The Case for Working with Your Hands

Book recommendation – The Case for Working with Your Hands

Aug 9, 2011

The Case for Working with Your Hands: or Why Office Work is Bad for Us and …

Book recommendation – The Case for Working with Your Hands Read more

9: Everything benefits from a good start in life

9: Everything benefits from a good start in life

Aug 2, 2011

Don’t you find that it is always so hard to recover something that started badly? Whether…

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8: Empathise, empathise, empathise

8: Empathise, empathise, empathise

Jul 26, 2011

Empathy is something every product manager needs to be able to do their job well. Without…

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Registered in England & Wales: 08256937
VAT: GB 154 4568 95

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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