Product managers can be creatures of habit. Some habits are good and give us a consistent and diligent approach. Sometimes, though, we allow ourselves to be constrained by habitual thinking, inhibiting true innovation. What’s stopping you?
So much of being a product manager depends on successfully persuading and influencing others. Whether you’re presenting your product strategy, presenting a business case to the Board or talking with your customers, you need to know your subject matter: to demonstrate a good knowledge of your products and market to ensure that you come over as authoritative and credible.
When we start thinking about the requirements for a new product version, I bet we all make the same mistake when deciding what goes in: we guess solutions rather than find problems.
One of the roles a product manager or product marketing manager plays is to act as a translator between different groups of people. Sometimes this can be in a literal sense, if your responsibilities span different countries, but more generally this means translating between the market, Sales, Marketing and Development as a minimum.
Product managers are full of contradictions: if we’re not busting a gut to launch something, we’re trying to kill our older products off.
There is a popular myth that in order to protect its metalwork from the salty ravages of the nearby North Sea, the Forth Bridge needed to be painted to keep it proofed against corrosion. The task took so long that, by the time the painters finished one job, it was immediately time to begin over.
In the thrilling* conclusion to this lo-fi usability testing trilogy, we get down to the nitty-gritty of how to run the tests and how to interpret and act on the results.
* It all depends on your perspective
In this second instalment of this series on lo-fi usability testing, I’ll be showing you what you need to do to prepare for your usability tests.
You can run lo-fi usability testing in a single afternoon that will uncover 80% of the problems your product has, with only a pen, some paper and access to the software or website.
A good friend and colleague recently left our firm to take on a more senior product management role elsewhere. His boss and his boss’s boss stood next to him and gave him a glowing and sincere send-off, with the leaving speech striking that good balance between “we’re sad to see you leave” and “go out, excel and make us proud”.
