2: Find problems rather than guess solutions
When we start thinking about the requirements for a new product version, I bet we all make the same mistake when deciding what goes in: we guess solutions rather than find problems.
Category: 100 Things I’ve Learned
Jock Busuttil’s (@jockbu) series “100 Things I’ve Learned” is what he’s learned about product management over the years – usually the hard way.
1: Be fluent in the language of your audience
One of the roles a product manager or product marketing manager plays is to act as a translator between different groups of people. Sometimes this can be in a literal sense, if your responsibilities span different countries, but more generally this means translating between the market, Sales, Marketing and Development as a minimum.
