» Financial rewards alone for complex work can have the opposite of the intended effect

» Even a small perceived penalty is enough to discourage experimentation, learning and success

» A large part of our behaviour is influenced by our peer group

» Plans for the short and long term are often easier to define than those for the medium term (1-3 quarters)

» A North Star Metric is a leading indicator of sustainable growth

» It is the single metric that best captures the core value that your product delivers to customers

» In product management, people matter most

» Diverse teams build better products

» A mentor or coach can be like a north star for your career

» Care for the craft and remember to pay it forward

» Meetings are for information exchange, workshops are for solving problems

» With hybrid working, adopt a “remote first” mindset to avoid divisions in your team

» Poor workshop facilitation discourages future participation

» Reflection gives everyone a chance to contribute and listen

» Charities’ strategy should focus on the future, not the annual planning cycle

» Break the habit of surveys and focus groups with user interviews

» The COVID-19 pandemic has accelerated growth in digital fundraising

» Commodity services free teams from reactive and defensive development patterns  to truly innovate

» Learning is more valuable than being successful and not knowing why

» You can experiment with the content and layout of any web-based product with basic skills

» The success rate of experimentation is higher if there is no penalty for failing

» “If you have a good idea on a Monday and can design, test and learn by the Friday, then innovation explodes.”