Crack out the Ferrero Rocher*
September is shaping up to be a good month for product people in Europe, with not one, but two great events lined up: Product Management Festival 2013 and Mind The Product Conference 2013.
Needs, features and benefits
One of the challenges of being a product manager is that it’s sometimes difficult to read between the lines of what your (potential) customers want in order to determine what they actually need. This article explains how to identify and differentiate between needs, features and benefits.
Blast from the past
Three years ago today I published my first article on I Manage Products. While a fair amount’s changed since then, I’d like to think that some things remain the same. My writing style, for one, hasn’t really improved in three …
Fun, fun, fun at ProductTank London!
A recap of ProductTank London last week on product management in gaming. It also contains one of the best visual puns I’ve seen for a while in a presentation.
33: The “Field Of Dreams” is fiction
This is not “Field Of Dreams” and you’re not Kevin Costner. If you build it, the users will not come – unless they have a strong motivation to do so.
Win-win-win with Wigwamm – an interview with Rayhan Rafiq Omar
A London startup is attempting to disrupt the local property rentals market in a way that benefits tenants, landlords and property agents equally – a win-win-win scenario, you might say. Jock Busuttil finds out more from the man in the Wigwamm, Rayhan Rafiq Omar.
32: Be flexible
I’ve just kicked off another project through my firm, Product People Limited. With the inevitable flurry of project start-up activity, a couple of basic tasks have reminded me how important it is for product managers to be flexible, whenever possible.
31: Learn to enjoy networking
Business networking used to hold about as much appeal for me as speed-dating with alligators. It was only later that I came to tolerate it, even enjoy it, but only after I learned to think about it differently. If the prospect of a room of people at an event fills you with dread, read on, this may help.
What you should expect when recruiting a product manager
After my slightly frivolous post last time, I wanted to follow up with a more practical article intended for people wanting to hire a product manager and, by the same token, those of you wanting to step into that role.
Product managers make GREAT dinner guests
Now that I’ve started up a product management consultancy, I’ve found myself having to explain a bit more often than before what a product manager actually is. There are, of course, eminently more articulate and relevant descriptions available of what being a product manager means. But as it’s a Monday, and we’re all need more frivolity in our lives, I’ve come to the conclusion that product managers would make excellent dinner guests. Here’s why:
