» “Requirements” is another way of saying “just shut up and build it”

» A user story is deliberately sparse on detail to provoke a team conversation about the user’s goal

» We often incorrectly assume everyone does something the same way

» The mental model to describe epics, user stories and tasks can be clarified with visual artefacts

» User research needs to be proactive as well as reactive validation

» Some research techniques are more useful than others at different stages

» You must safeguard the welfare of your user research participants

» There are many ways to recruit participants for your research without outsourcing

» Use a simple format for sharing research findings memorably

» A product manager works at the intersection between business, technology and user experience

» A product manager is not a replacement for absent specialists

» The product manager is accountable for ensuring the solution is both valuable and viable

» Product managers use their knowledge of user needs and business goals to frame problems and set priorities for their delivery teams

» Remove the timelines from your product roadmap

» Use roadmap themes to focus on solving user problems

» User outcomes are more important than delivering features

» Roadmaps help to make strategic decisions when there’s low certainty

» Rethinking your roadmap approach can help when managing mature products