Pay attention to local requirements
If you want to succeed in global markets with a ‘one size fits all’ approach, you may want to reconsider that strategy. Pay as much attention, if not more, to getting the local details right.
By way of an introduction
Why write a blog? Up until recently if someone had suggested that I start writing a blog I would most likely have unfurled my ‘To Do’ list with a flourish, watched the unrolling end bounce off the floor and gestured vaguely into the distance. So what’s changed?
