PRODUCTHEAD: Down with the technocracy!

PRODUCTHEAD: Down with the technocracy!

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

in products #

every PRODUCTHEAD edition is online for you to refer back to


tl;dr

Only having geniuses at the top of an org defining strategy for everyone else to enact is a relic of a bygone era

The allocation of ‘time’ and the allocation of ‘capacity’ are very different concepts


hello

For the last few Fridays I’ve been going to Jason Knight’s One Knight (K)networking virtual meetups for a few quick chats with like-minded product people. It’s a 30-minute, low-effort way to be sociable without having to drag yourself out in person or be pitched at. People are already joining from Europe, the US and across the UK, so it’s not just another London-centric thing. Come along and see for yourself.


In this week’s edition of PRODUCTHEAD, we’re exploring how we structure our professional world – from the high-level choices that define strategy to the granular ways we attempt to track our daily progress.

Martin Eriksson gets to grips with Roger Martin’s idea that business strategy as a discipline is “profoundly broken” and that we need to move away from top-down technocratic analysis by following his 5 conventions. However, as Roger doesn’t present a practical approach to do this, Martin proposes his Decision Stack to make strategic choices more explicit at each level of the organisation, and to bridge the gap between intent and action.

John Cutler articulates another challenge to the technocracy. Through an imagined conversation with an unnamed executive, he breaks down the seductive and often flawed belief that everything can be tracked to guide investment decisions. He warns that chasing the false precision of proxy measures (time tracking, story points, capacity allocation) can lead teams to end up faking data simply to appease the reporting. Instead he suggests we focus on outcomes, capacity, and reducing uncertainty to support real decision-making.

Speak to you soon,

Jock



what to think about this week

Roger Martin Is Right: Strategy Is Broken.

There is no execution. Only decisions. The Decision Stack shows how strategic choices cascade through every level of your organisation.

Every manager should ‘do’ strategy

[Martin Eriksson / The Decision Stack]

The Seduction (And Folly) Of Rollups, Points, and (Most) Time Tracking

There are few ideas in business as seductive as the belief that teams can “roll up” their work in a neat, predefined tree, and that we can use things like story points and time tracking to gain magical insight into how our organization operates. When I show Sankey diagrams to executives, I can see their eyes light up. “This is it. The magic report!”

Proxy measures often prevent understanding of real impact

[John Cutler / The Beautiful Mess]



recent posts

Canary in the mine: AAA game developers are unionising

Product management has had its own fair share of problems over the last few years. Nevertheless, there are early warning signs from AAA game studios that there may be another storm brewing in tech for us to weather.

Union-busting just isn’t a good look

[I Manage Products]

Startup to Scale-up Club Q&A – 13th Jan 2026

I joined Anton Kooll again, along with co-panellists Maarten Ectors, Mario Tomic and Eugenio Galioto for Startup to Scale-up Club. We covered topics including:

  • recommendations for automated infrastructure monitoring;
  • safe presentation of medical data in Femtech apps;
  • trade-offs of cloud versus local AI deployment for agricultural technology;
  • the risk of patronising, gender-based marketing in Fintech; and
  • the value of building a trustworthy community over superficial personalisation.

“Do’s” and “don’ts” for startup founders

[I Manage Products]

Are developers vibe coding themselves out of a job?

And is the increasing reliance by junior developers on AI coding assistants storing up a generational skills shortage for the future – ‘professional debt’, if you will?

So simple, anyone could do it. Wait – don’t fire me

[I Manage Products]

can we help you?

Product People is a product management services company. We can help you through consultancy, training and coaching. Just contact us if you need our help!

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Helping people build better products, more successfully, since 2012.

PRODUCTHEAD is a newsletter for product people of all varieties, and is lovingly crafted from a good book, a warm rug and a sofa.


Read more from Jock

The Practitioner's Guide to Product Management book cover

The Practitioner's Guide To Product Management

by Jock Busuttil

“I wish this book was published when I started out in product management. It gives a really wonderful overview of what product management is and involves on a day to day basis.”

Keji Adedeji, product leader & coach

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.