PRODUCTHEAD: Forever problems and earning your keep

PRODUCTHEAD: Forever problems and earning your keep

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

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every PRODUCTHEAD edition is online for you to refer back to


tl;dr

Understanding cultural lenses is a must when working across geographical teams

Financially viable products must earn back multiple times their ongoing costs

AI may help to solve (or exacerbate) long-standing operating problems

With digital transformation largely ‘done’ in UK public sector, the next challenge is coherence


hello

In PRODUCTHEAD this week, Amna Khattak dives into the human complexity of global stakeholder management, demonstrating how cultural lenses help PMs decode silent disagreements and move from simply explaining a roadmap to achieving genuine alignment.

In an excerpt from his new book Money Stories, Rich Mironov provides a rule of thumb for product economics, explaining that to truly earn its keep, a product must generate significantly more revenue than the team costs to build, maintain and support it.

John Cutler investigates the “forever problems” of product development – such as cognitive load and data quality – and examines how AI might finally offer a way to escape their orbit, or conversely, risk scaling our confusion.

Finally, Scott Colfer argues that digital transformation in the UK’s public sector is largely complete, leaving leaders to navigate a landscape where the challenge is now to achieve strategic coherence in the midst of competing ways of working.

Speak to you soon,

Jock



what to think about this week

How to Speak Fluent Stakeholder (In 5 Different Accents)

Master the dialects of silence, hesitation, and ‘sounds good’—and discover what your stakeholders are really saying across cultures and time zones.

Navigate the invisible cultural layers

[Amna Khattak / Product People]

Earning Our Keep

As CPOs or product leaders, we often have conversations with CEOs about Return On Investment (ROI). These come in two wildly different contexts, though, with completely different context and rules of engagement.

6 dollars in revenue for every dollar spent

[Rich Mironov / Product Bytes]



10 Forever Problems (And how AI might change the game)

I’ve been obsessed lately with the idea of “forever problems.” These are the problems you were just as likely to hear about ten years ago as you are today. When you go hunting for problems, you tend to find the forever ones and can easily become fixated on solving them. Forever problems are like a muse that pulls product developers and founders in. Most never fully escape their orbit.

AI lets us revisit enduring organisational hurdles

[John Cutler / LinkedIn]

After Digital

The last two decades had a clear “Digital” ambition: Use technology to reduce manual work; Improve services and experiences through good design; Build more capability in-house; Shift from static systems to learning ones. Today, that Digital ambition has been largely fulfilled in many organisations (albeit unevenly, and painfully at times).

Leadership is now about finding coherence

[Scott Colfer / Product In Service]

recent posts

Canary in the mine: AAA game developers are unionising

Product management has had its own fair share of problems over the last few years. Nevertheless, there are early warning signs from AAA game studios that there may be another storm brewing in tech for us to weather.

Union-busting just isn’t a good look

[I Manage Products]

Startup to Scale-up Club Q&A – 13th Jan 2026

I joined Anton Kooll again, along with co-panellists Maarten Ectors, Mario Tomic and Eugenio Galioto for Startup to Scale-up Club. We covered topics including:

  • recommendations for automated infrastructure monitoring;
  • safe presentation of medical data in Femtech apps;
  • trade-offs of cloud versus local AI deployment for agricultural technology;
  • the risk of patronising, gender-based marketing in Fintech; and
  • the value of building a trustworthy community over superficial personalisation.

“Do’s” and “don’ts” for startup founders

[I Manage Products]

Are developers vibe coding themselves out of a job?

And is the increasing reliance by junior developers on AI coding assistants storing up a generational skills shortage for the future – ‘professional debt’, if you will?

So simple, anyone could do it. Wait – don’t fire me

[I Manage Products]

can we help you?

Product People is a product management services company. We can help you through consultancy, training and coaching. Just contact us if you need our help!

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Helping people build better products, more successfully, since 2012.

PRODUCTHEAD is a newsletter for product people of all varieties, and is lovingly crafted from falling down the stairs.


Read more from Jock

The Practitioner's Guide to Product Management book cover

The Practitioner's Guide To Product Management

by Jock Busuttil

“I wish this book was published when I started out in product management. It gives a really wonderful overview of what product management is and involves on a day to day basis.”

Keji Adedeji, product leader & coach

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.