PRODUCTHEAD: Understanding the user’s perspective
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
street spirit (product out) #
A common language about research is vital for building a team’s capability
Customers are only reliable sources about their own experiences
The way we think about product is determined by the language we use
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every PRODUCTHEAD edition is online for you to refer back to
This week’s PRODUCTHEAD encourages you to think more about things from the user’s perspective. I write about this topic often, so I’ll avoid any needless repetition here.
Three recent talks at Mind The Product’s other conference, MTP Engage Hamburg, looked at the theme of user centricity. As a good starting point, I would recommend you read Tobias Freudenreich’s helpful summary of the talks. I’ve also linked the individual talks below if you’d like to jump straight in.
Speak to you soon,
what to think about this week
This session On Being User Minded was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Direction and On Being Human). Moderated by Product coach Shaun Russell, three high-profile speakers shared their perspectives on user-centricity:
Aras Bilgen, design consultant, trainer and co-author of Product Research Rules
Michele Hansen, co-founder of Geocodio, co-host of the Software Social podcast and author of Deploy Empathy: A Practical Guide to Interviewing Customers
Dr. Andy Polaine, service design & innovation consultant, founder of the “Doctor’s Note” newsletter and co-author of Service Design
[Tobias Freudenreich / Mind The Product]
In his talk, Aras aims to raise our awareness that in many organizations, research is employed in a very questionable way and misused as a political instrument.
[Aras Bilgen / Mind The Product]
Which product person hasn’t despaired the famous Henry Ford quote, which is popularly used to discredit user research in general?
“If I had asked people what they wanted, they would have said faster horses.”
In her talk, Michele gives several reasons why this quote is problematic: First, Henry Ford never said this.
[Michele Hansen / Mind The Product]
Language determines how we think about the world, which Andy illustrates with powerful examples: A “prisoner of war” might be framed as an “enemy combatant.” An “asylum seeker” might be called an “illegal immigrant.” When do we speak of “activists” and when do we call them “terrorists”? Is the Russian war an “invasion” or a “special operation”?
[Andy Polaine / Mind The Product]
I was asked recently whether platforms will conquer the world. My view? They already have. In this article I share how they’ve done it, and how you can successfully bring your own platform to market.
[I Manage Products]
When your stakeholders each have their own interpretations of the product strategy, this lack of stakeholder alignment will cause you no end of problems. Here’s what you can do about it.
[I Manage Products]
When we become more worried about risk, four unintended things also tend to happen: bottlenecking, erosion of trust, ossification of process, and a risk appetite that tends towards zero. Here’s what you can do about them.
[I Manage Products]
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PRODUCTHEAD is a newsletter for product people of all varieties, and is lovingly crafted from really spooky things. WhoooOOOOoooo.
Read more from Jock
The Practitioner's Guide To Product Management
by Jock Busuttil
“This is a great book for Product Managers or those considering a career in Product Management.”— Lyndsay Denton