» There’s a balance between motivating people to a goal and killing their enthusiasm with the gory detail

» Just as with users and customers, we need to meet our peers where they are

» In most complex organisations, product supports the organisation’s goals, not vice versa

» Motivation comes from making progress in meaningful work

» A mission-focused team tackling poorly understood problems may appear unproductive to outsiders

» It is everyone’s responsibility to act upon negative behaviour / thinking, but without assigning blame

» Even in the most controversial negotiations, the other party is just like you and aims to walk away happy