» Customer research and validation is critical, but it can’t always make decisions for you

» Remedy mistakes quickly and honestly to earn respect

» Use the “rule of 10” to put mistakes in context

» People remember most your small defining moments

I’ve just kicked off another project through my firm, Product People Limited. With the inevitable flurry of project start-up activity, a couple of basic tasks have reminded me how important it is for product managers to be flexible, whenever possible.

Business networking used to hold about as much appeal for me as speed-dating with alligators. It was only later that I came to tolerate it, even enjoy it, but only after I learned to think about it differently. If the prospect of a room of people at an event fills you with dread, read on, this may help.