» With appropriate context, those closest to the problem should make the product decisions

» Be outcome-focused and evidence-based regardless of what kind of product or service you work on

» Be careful not to automatically balance out a conflicting behaviour in others (such as a founder’s bias)

» “The obstacle is the way” – every setback is an opportunity to improve our condition

» Semantic ablation is when language outliers and quirks are averaged away by genAI

» GenAI exposes the thresholds and grey areas in your service’s decision-making

» Being able to build fast necessitates more human selectivity, not less

» Only having geniuses at the top of an org defining strategy for everyone else to enact is a relic of a bygone era

» The allocation of ‘time’ and the allocation of ‘capacity’ are very different concepts

» Defend against short-termism by making your team’s strategic thinking visible

» People are increasingly working to live, not living to work

» Teams should only split their Decision Stack when their answers to “How?” diverge

» Repetition and reward are intrinsic to behaviour change in teams

» Product managers have to fill the gap when strategy is absent

» When taking a decision, first consider how reversible it it is

» Communities of practice evolve through different stages, which need different approaches