» With appropriate context, those closest to the problem should make the product decisions

» Be outcome-focused and evidence-based regardless of what kind of product or service you work on

» Be careful not to automatically balance out a conflicting behaviour in others (such as a founder’s bias)

» “The obstacle is the way” – every setback is an opportunity to improve our condition

» Defend against short-termism by making your team’s strategic thinking visible

» People are increasingly working to live, not living to work

» Teams should only split their Decision Stack when their answers to “How?” diverge

» Repetition and reward are intrinsic to behaviour change in teams

» AI may help you ship faster, but validating what you shipped still takes time

» In large complex organisations, transparent, written communication helps to avoid misinterpretation

» A strategy is just a wishlist if you never actually follow through on a decision