A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch.…
» AI frees you up for thinking, learning and judgement » IKEA found €1.3B using AI…
» So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not…
» Dissect your monolithic metrics to drive growth in more easily influenced segments » Don’t kill…
Product-led growth: » is a strategy where the product itself sells itself through features and usability…
» Moving to a product-led growth model takes time and will encounter resistance » A product-led…
Hi Jock, I was reading your article about growth product managers. What is the difference between…
There’s an ongoing debate about generalist product managers versus emerging product manager specialisms (such as ‘growth…
» Growth product managers are expected to focus primarily on revenue growth » Growth hacking failed…
34.2% of product managers said they left their previous role because there were no opportunities to…
