» Change in your organisation may be inhibited by a small number of constraints
» Your product, your company is always part of a wider ecosystem
» A product strategy needs to be clear on what metrics to focus on and how to move them
» Finding product-market fit is the beginning, not the end
» Customers are seeking more value from digital technologies — “liquid experiences”
» Services by nature don’t always fit current organisational structures
» Service design and business analyst roles require a different type of focus and mindset
» Key to becoming a service designer is not finding a new job, but transforming your current job
» “Seamless services” means bringing together people from across professional boundaries
On my arrival in Australia I was initially impressed by the slick service design of their automated SmartGate immigration process. Until I found myself back to having to fill in declaration cards with a pen, that is.
After yet another day of outage from my business bank, I found myself thinking: “I could do this better. I should start a bank.”
I’m no expert on service design, but it’s an area I’m curious to learn more about. This is a novice’s introduction to service design for product managers.
