» A PM’s vibe coded prototype is just another way to dictate requirements to the team

» Just because you can build features more quickly doesn’t mean you should build them

» Greater strategic discipline than ever is needed to build worthwhile products

» AI may help you ship faster, but validating what you shipped still takes time

» In large complex organisations, transparent, written communication helps to avoid misinterpretation

» A strategy is just a wishlist if you never actually follow through on a decision

» There may be multiple ‘truths’ about the work depending on how different people frame it

» Different groups of people will adopt strategy in stages, and have differing information needs

» Fostering collaboration is the necessary first step for an organisation to work with more agility

» Achieving ambitious goals takes years of slog and perseverance — there’s no fast-forward button

» Successful companies such as IKEA use time as a strategic advantage

» There’s no single ‘right’ strategy — what matters more is choosing a good one and sticking with it long-term