Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

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» Knowing what kinds of customer you want and don’t want help you to prioritise ‘one-off’ feature requests from sales

» “Enterprise customers look at our roadmaps as the starting point for negotiations”

» Are feature requests a deliberate strategy or a reactive wild goose chase?

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» The uncertainty of a problem should influence how we respond to it

» Misdiagnosis of a problem can compound it

» We frame our solutions through the lens of our social predisposition

» Wicked problems can only be addressed by collaboration between different social types

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» Failure to adapt and iterate on team structures and processes will result in your strongest product people leaving

» Accepting that an employee might thrive in another environment is accepting that you (as their manager) could have done a better job

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» Shape Up is a collection of product development techniques that happen to work for Basecamp

» Just because they work in Basecamp’s context doesn’t mean they’ll work for yours

» OMG so problematic