» Knowing what kinds of customer you want and don’t want help you to prioritise ‘one-off’ feature requests from sales

» “Enterprise customers look at our roadmaps as the starting point for negotiations”

» Are feature requests a deliberate strategy or a reactive wild goose chase?

» The uncertainty of a problem should influence how we respond to it

» Misdiagnosis of a problem can compound it

» We frame our solutions through the lens of our social predisposition

» Wicked problems can only be addressed by collaboration between different social types