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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 18
91: How to sharpen up your vision and strategy

91: How to sharpen up your vision and strategy

Jul 26, 2023

You can help your company to sharpen up its vision and strategy with these straightforward questions…

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PRODUCTHEAD: Wartime vs peacetime product leadership

PRODUCTHEAD: Wartime vs peacetime product leadership

Jul 24, 2023

» Wartime vs peacetime leaders employ different skill sets » Airbnb’s changes to product management could…

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PRODUCTHEAD: The value of a drink in the desert

PRODUCTHEAD: The value of a drink in the desert

Jul 17, 2023

» To buy your product, the value users perceive from the product must be greater than…

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PRODUCTHEAD: How to align vision, strategy and action

PRODUCTHEAD: How to align vision, strategy and action

Jul 10, 2023

» Every decision is a trade-off — deciding what not to do is just as important…

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PRODUCTHEAD: Defending against ‘Dawn of the Dumb’ product ideas

PRODUCTHEAD: Defending against ‘Dawn of the Dumb’ product ideas

Jul 3, 2023

» User and market research is more easily accessible, yet the opinions of senior managers still…

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PRODUCTHEAD: Exploiting inertia for fun and profit

PRODUCTHEAD: Exploiting inertia for fun and profit

Jun 26, 2023

» When strategic frames grow rigid, companies, like nations, tend to keep fighting the last war…

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PRODUCTHEAD: Traditional, SaaS, usage and surge pricing models

PRODUCTHEAD: Traditional, SaaS, usage and surge pricing models

Jun 19, 2023

» Match your product’s units to how your customer measures value » Changing your pricing model…

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90: Always have a plan B

90: Always have a plan B

Jun 14, 2023

Have you ever wondered why product managers say “it depends” quite so often? The best product…

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PRODUCTHEAD: Product-led growth

PRODUCTHEAD: Product-led growth

Jun 12, 2023

» Moving to a product-led growth model takes time and will encounter resistance » A product-led…

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PRODUCTHEAD: How to evaluate product opportunities

PRODUCTHEAD: How to evaluate product opportunities

Jun 5, 2023

» Take a systematic approach to evaluating multiple solutions to the same opportunity » ‘Assumption’ is…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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