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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 24
PRODUCTHEAD: Writing for the needs of your audience (communication toolkit #3)

PRODUCTHEAD: Writing for the needs of your audience (communication toolkit #3)

Jun 27, 2022

» What you write online is there to serve the users’ needs » Writing for the…

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86: The 4 unintended side-effects of risk aversion and what to do about them

86: The 4 unintended side-effects of risk aversion and what to do about them

Jun 22, 2022

When we become more worried about risk, four unintended things also tend to happen: bottlenecking, erosion…

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PRODUCTHEAD: How to read more effectively (communication toolkit #2)

PRODUCTHEAD: How to read more effectively (communication toolkit #2)

Jun 20, 2022

» Read a format that suits you best, whether physical or digital » As you read,…

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PRODUCTHEAD: Active listening (communication toolkit #1)

PRODUCTHEAD: Active listening (communication toolkit #1)

Jun 13, 2022

» Being a better listener can improve your productivity, as well as your ability to influence,…

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What’s the difference between ‘measures of success’ and ‘definition of done’?

What’s the difference between ‘measures of success’ and ‘definition of done’?

Jun 9, 2022

Hi Jock, How would you describe ‘measures of success’ versus the ‘definition of done’? I’m trying…

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PRODUCTHEAD: Dropping the masks at work

PRODUCTHEAD: Dropping the masks at work

Jun 6, 2022

» We perform better when we bring our emotions to work » Call out toxic workplaces,…

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PRODUCTHEAD: The difference between good and bad strategy

PRODUCTHEAD: The difference between good and bad strategy

May 30, 2022

Rumelt: » “Good strategy grows out of independent and careful assessment of the situation” » “Bad…

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PRODUCTHEAD: A primer on analytics for beginners

PRODUCTHEAD: A primer on analytics for beginners

May 23, 2022

» You can only tell if you’ve been successful if you can measure it » Analytics…

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PRODUCTHEAD: Defining services

PRODUCTHEAD: Defining services

May 16, 2022

A service: » is defined from an external end user’s point of view » describes something…

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85: The agency trap

85: The agency trap

May 11, 2022

How can product management fit into an agency business model? Spoiler alert: _not easily_

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Registered in England & Wales: 08256937
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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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