Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

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» Async working lets you set aside time for deep thinking

» Forced remote working led naturally to more async work

» Async relies on three main tenets: multiplexing, communication and action

» Find the right balance between flexibility and cohesion, independence and togetherness

» In-person time is important to sustain the human relationships that enable you to get work done

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» Data ethics studies and evaluates moral problems related to data, algorithms and corresponding practices, in order to formulate and support morally good solutions

» Product managers have ethical responsibilities that transcend career, company and profit

» Organisations need to assess and build their trust and trustworthiness

» Mitigate biases in your product that may have unintended discriminatory effects on individuals and social groups

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» 3 tenets of product ops: insights, research, and processes & practices

» Product ops is about enablement and coaching, not a rebrand of the product owner or product marketer roles

» Product ops is the ‘glue’ that binds different business functions and product focus areas together

» Product ops enables product teams to achieve better outcomes

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» Don’t be driven by metrics — be informed by them

» The mental tendency to replace strategy with metrics can destroy company value

» Onboard your users all the way to becoming your best users

» 3 kinds of innovation: method, market and product