Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

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» Financial rewards alone for complex work can have the opposite of the intended effect

» Even a small perceived penalty is enough to discourage experimentation, learning and success

» A large part of our behaviour is influenced by our peer group

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» Plans for the short and long term are often easier to define than those for the medium term (1-3 quarters)

» A North Star Metric is a leading indicator of sustainable growth

» It is the single metric that best captures the core value that your product delivers to customers

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Because so much of product management is about working with people, it’s important to take time to reflect on the kind of first impression you make to those people. In this latest entry for my series of 100 things I’ve learned about product management, I pass on my coaching advice to help you make the best possible impression every time.

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» Meetings are for information exchange, workshops are for solving problems

» With hybrid working, adopt a “remote first” mindset to avoid divisions in your team

» Poor workshop facilitation discourages future participation

» Reflection gives everyone a chance to contribute and listen

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» Charities’ strategy should focus on the future, not the annual planning cycle

» Break the habit of surveys and focus groups with user interviews

» The COVID-19 pandemic has accelerated growth in digital fundraising

» Commodity services free teams from reactive and defensive development patterns  to truly innovate