What’s the one thing retailers are doing wrong in ecommerce?
When it comes to the ecommerce checkout process, what’s one thing that retailers are doing wrong? What’s one thing they’re doing right?
Author: Jock Busuttil
Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals.
In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS).
Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK.
He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
58: What Eurovision taught me about product management
For a glitzy song contest, Eurovision has a lot to answer for.
There is a product management angle to this post. Eventually.
57: Cut through red tape
If bureaucracy and organisational inertia frustrate you, read on.
How do you keep user needs front and centre?
I was recently asked this question:
How do you keep user needs at the centre of your product management process?
Read on for my answer.
The secret behind meaningful product roadmaps
I gave a talk recently about how I’ve been using data and analytics to guide my decisions in product management. I’ve edited the transcript a little and split it into bite-size parts for your entertainment. This final bit tells the secret behind meaningful product roadmaps.
Photo by Musa Ortaç from Pexels
56: The coffee shop problem
How much of a problem is it if something similar to your shiny new product idea already exists on the market?
The benefits of open and transparent data
I gave a talk recently about how I’ve been using data and analytics to guide my decisions in product management. I’ve edited the transcript a little and split it into bite-size parts for your entertainment. This bit is about the benefits of open and transparent data.
What sources of information should people use to build products?
Here’s a question I was asked recently:
What sources of information do you suggest folks building their product plans today rely on, so that they can get the evidence they need to build the product that will meet the needs of end users?
Here’s my answer:
What user trends do you see?
“Are you seeing any key trends from the user perspective that companies need to be thinking about at the aggregate level?”
What kinds of questions should I be asking in discovery?
I was recently asked this question:
During the problem exploration phase, what kinds of questions should I be asking and how do I go from 1000 problems to the core problems that will unlock the solution?
Read on for my answer:
