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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 41
What sources of information should people use to build products?

What sources of information should people use to build products?

Mar 23, 2017

Here’s a question I was asked recently: What sources of information do you suggest folks building…

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What user trends do you see?

What user trends do you see?

Mar 9, 2017

“Are you seeing any key trends from the user perspective that companies need to be thinking…

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What kinds of questions should I be asking in discovery?

What kinds of questions should I be asking in discovery?

Feb 23, 2017

I was recently asked this question: During the problem exploration phase, what kinds of questions should…

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How UK government digital services gather and use evidence

How UK government digital services gather and use evidence

Feb 14, 2017

I gave a talk recently about how I’ve been using data and analytics to guide my…

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How closely aligned should product organisations be with marketing and personas?

How closely aligned should product organisations be with marketing and personas?

Feb 9, 2017

Here’s another question I was asked recently: If you’re concerned about buyer needs and their objectives,…

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Why we can’t help jumping to conclusions

Why we can’t help jumping to conclusions

Jan 24, 2017

I gave a talk recently about how I’ve been using data and analytics to guide my…

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How much evidence is sufficient for decision-making?

How much evidence is sufficient for decision-making?

Jan 19, 2017

I was recently asked this question: Do you have a rule of thumb for deciding how…

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Expensive and risky assumptions (and why you should check them)

Expensive and risky assumptions (and why you should check them)

Jan 10, 2017

I gave a talk recently about how I’ve been using data and analytics to guide my…

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How do I get my waterfall organisation to be more agile?

How do I get my waterfall organisation to be more agile?

Jan 5, 2017

I was recently asked this question: How would you recommend working with organisations who are used…

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How do I distil users’ wish lists of requirements to a core handful?

How do I distil users’ wish lists of requirements to a core handful?

Dec 22, 2016

I was recently asked this question: Can you make suggestions of how best to distil users’…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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