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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Speaking at DevTalks Bucharest in June

Speaking at DevTalks Bucharest in June

Posted on Sunday, 29 April 2018

Hello! I’ve not published a great deal on the blog recently. In my defence, I’ve been doing a fair amount of paid writing work and my brain has run out of words temporarily. If you’re interested, I’m writing (then delivering) …

Speaking at DevTalks Bucharest in June Read more

How do I make myself more suitable for a senior product role in UK government?

How do I make myself more suitable for a senior product role in UK government?

Posted on Friday, 2 March 2018

Here’s a question I’ve been asked recently: Hi Jock, I’d appreciate your advice on working for the GDS and different ministries. I have recently applied for senior positions (Deputy Director and Head of Product) at GDS and another UK government …

How do I make myself more suitable for a senior product role in UK government? Read more

I need a product manager with specific experience, can you help?

I need a product manager with specific experience, can you help?

Posted on Thursday, 21 September 2017

Good product managers are agnostic of technologies (and markets).

63: The whole agile thing

63: The whole agile thing

Posted on Tuesday, 5 September 2017

“Agile” is a term that has been abused by organisations to such an extent that its original meaning is all but forgotten. Here’s a reminder of what it should mean.

How on earth am I going to start managing a second product?

How on earth am I going to start managing a second product?

Posted on Thursday, 24 August 2017

“How on earth am I going to start managing a second product?”

62: How to measure product manager performance

62: How to measure product manager performance

Posted on Tuesday, 8 August 2017

A real-life case study for measuring the performance of a team of product managers, with examples to download

61: The 16 most important technical skills every product manager needs

61: The 16 most important technical skills every product manager needs

Posted on Tuesday, 25 July 2017

In addition to the ‘soft’ skills I discussed in the last post, a good product manager also needs ‘hard’ skills (product management techniques). Read on for my list of the 16 most important technical skills a product manager needs.

60: The 12 most important soft skills every product manager needs

60: The 12 most important soft skills every product manager needs

Posted on Tuesday, 11 July 2017

I’m often asked what skills a product manager needs. In my view at least, a good product manager needs both ‘soft’ skills (emotional intelligence) and ‘hard’ skills (product management techniques). Read on for my list of the 12 soft skills every product manager needs.

59: Find the tipping point in your user research

59: Find the tipping point in your user research

Posted on Tuesday, 20 June 2017

The more closely we examined the problem, the more complicated it became. When this happens to you, it can feel overwhelming. Don’t quit your research too soon.

How did you get into product management?

How did you get into product management?

Posted on Thursday, 1 June 2017

This is an interview I did a little while ago with a user experience author living on the US East Coast. She was interested in moving into freelance product management.

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Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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