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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 40
60: The 12 most important soft skills every product manager needs

60: The 12 most important soft skills every product manager needs

Jul 11, 2017

I’m often asked what skills a product manager needs. In my view at least, a good…

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59: Find the tipping point in your user research

59: Find the tipping point in your user research

Jun 20, 2017

The more closely we examined the problem, the more complicated it became. When this happens to…

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How did you get into product management?

How did you get into product management?

Jun 1, 2017

This is an interview I did a little while ago with a user experience author living…

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What’s the one thing retailers are doing wrong in ecommerce?

What’s the one thing retailers are doing wrong in ecommerce?

May 18, 2017

When it comes to the ecommerce checkout process, what’s one thing that retailers are doing wrong?…

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58: What Eurovision taught me about product management

58: What Eurovision taught me about product management

May 13, 2017

For a glitzy song contest, Eurovision has a lot to answer for. There is a product…

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57: Cut through red tape

57: Cut through red tape

May 9, 2017

If bureaucracy and organisational inertia frustrate you, read on.

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How do you keep user needs front and centre?

How do you keep user needs front and centre?

May 4, 2017

I was recently asked this question: How do you keep user needs at the centre of…

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The secret behind meaningful product roadmaps

The secret behind meaningful product roadmaps

Apr 25, 2017

I gave a talk recently about how I’ve been using data and analytics to guide my…

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56: The coffee shop problem
Photo by Musa Ortaç from Pexels

56: The coffee shop problem

Apr 11, 2017

How much of a problem is it if something similar to your shiny new product idea…

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The benefits of open and transparent data

The benefits of open and transparent data

Mar 28, 2017

I gave a talk recently about how I’ve been using data and analytics to guide my…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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