46: How to qualify yourself for a product management job
What do you need to learn if you want to qualify for a job as a product manager?
Category: 100 Things I’ve Learned
Jock Busuttil’s (@jockbu) series “100 Things I’ve Learned” is what he’s learned about product management over the years – usually the hard way.
45: Three ways you’re DEFINITELY doing MVPs wrong
If one were to heft a half-brick down Old Street in London, there would be high probability of hitting someone currently engaged in building a minimum viable product (MVP) of some sort or another. There’s also almost as high a probability that they’re doing it wrong. Allow me to explain.
MOJ Digital's civil claims service map with sticky dots highlighting common patterns
44: A good picture can save 1,000 words
For those of us who are artistically challenged (read: crap at drawing), it can be daunting to contemplate the use of pictures over text to make a point. I’m a perfect case in point.
39-43: Four more things I’ve learned about product management
A post in which Jock starts to think he’s Gwyneth Paltrow.
38: Product managers learn by doing
You can learn all the theory you like, but at some point you just have to stop thinking about what the answer might be and dive in to find out. Product managers learn by doing.
Photo by Mike on <a href="https://www.pexels.com/photo/two-dinosaur-statues-410858/" rel="nofollow">Pexels.com</a>
37: Unexpected delights – a geek’s guide to the Kano model
This is the story of why I’m going to be disappointed with 99% of all airlines for the foreseeable future. A guide to the Kano model.
36: Product roadmaps are like DVD box sets
Curating the product roadmap is one of the most typical responsibilities of a product manager. But have you ever thought about why you bother with them in the first place and how you could make them more effective?
35: Product management skills to pay the bills
So you want to become a product manager? Good for you! But how do you know you’re ready to move into a product management job? Here are some suggestions to start you on the right track.
34: Pick your battles
Recently Unilever challenged Procter & Gamble to prove their advertising claim that P&G’s Fairy brand of washing-up liquid lasted twice as long as Unilever’s Persil brand. The result that followed provides a great lesson for deciding how to pick your battles.
33: The “Field Of Dreams” is fiction
This is not “Field Of Dreams” and you’re not Kevin Costner. If you build it, the users will not come – unless they have a strong motivation to do so.
