» More specific questions yield better user research findings

» User research works well when the team collaborates with a specialist user researcher

» Increased team user exposure hours correlates with more successful product improvements by the team

» The sooner you start user research, the greater impact it will have on your product

» A Kanban board helps the team to collate and track the questions to be researched

» To build trust, mutual respect and transparency are critical

» Becoming a product leader means letting go of the day-to-day product management

» Being good at your job means training others to be good at theirs

» Equip your team to make good choices without needing your input

» Developing people is the single most important part of your job

» Saying no to a good idea requires confidence in your product strategy

» Even if saying no to an opportunity, take the time to understand its value and context

» Keep ideas and suggestions separate from your product backlog

» Clear company goals and strategy make it easier to say no to unaligned requests

» Saying yes habitually to one-off custom features will usually kill your product business

» Discovery is about understanding the problem space experienced by people

» When on a tight budget for discovery, mitigate bias where possible and document all the biases you see

» A relaxed participant will open up and be more honest with you

» A discovery can prompt one or more possible solutions, or tell you the problem is not worth pursuing

» Bootstrapped startups have free rein with their strategy

» Successful startups try to anticipate failure, and learn from it when they don’t

» Investors look for long-term defensibility of your product’s proposition and unique advantage

» Operational velocity is key to company success

» When starting your next role, gather opinions and evaluate them before making your own appraisal of the state of the product

» Think of your first month’s activity in terms of people, product and personal

» The transition from product manager to leader requires many new skill sets

» To set up a new starter in your team for success, be clear on their role and goals

» Success theatre undermines the long-term potential of your team and organisation

» Small changes can incite a large culture transformation

» As organisations grow, they incorrectly start to value the importance of “process” over “product”

» Measuring process distracts you from determining whether you are creating value

» Quarterly planning is disruptive when it introduces too much new information at once

» Free, online courses are available to help you become more literate in the basics of finance

» There are three key financial metrics to track in a recurring / subscription business

» Gain a competitive advantage by interpreting annual corporate accounts

» Challenge received wisdom about key financial metrics and ratios to reveal hidden insights

» The vision describes the future we are trying to create

» The strategy describes how we’ll make the vision a reality

» There are only 4 strategies after finding product-market fit

» Tesla subsidised more affordable car models with the revenue from their initial luxury roadster

» Storytelling helps to convince stakeholders to believe in your vision