» Discovery is about understanding the problem space experienced by people

» When on a tight budget for discovery, mitigate bias where possible and document all the biases you see

» A relaxed participant will open up and be more honest with you

» A discovery can prompt one or more possible solutions, or tell you the problem is not worth pursuing

» Bootstrapped startups have free rein with their strategy

» Successful startups try to anticipate failure, and learn from it when they don’t

» Investors look for long-term defensibility of your product’s proposition and unique advantage

» Operational velocity is key to company success

» When starting your next role, gather opinions and evaluate them before making your own appraisal of the state of the product

» Think of your first month’s activity in terms of people, product and personal

» The transition from product manager to leader requires many new skill sets

» To set up a new starter in your team for success, be clear on their role and goals

» Success theatre undermines the long-term potential of your team and organisation

» Small changes can incite a large culture transformation

» As organisations grow, they incorrectly start to value the importance of “process” over “product”

» Measuring process distracts you from determining whether you are creating value

» Quarterly planning is disruptive when it introduces too much new information at once

» Free, online courses are available to help you become more literate in the basics of finance

» There are three key financial metrics to track in a recurring / subscription business

» Gain a competitive advantage by interpreting annual corporate accounts

» Challenge received wisdom about key financial metrics and ratios to reveal hidden insights

» The vision describes the future we are trying to create

» The strategy describes how we’ll make the vision a reality

» There are only 4 strategies after finding product-market fit

» Tesla subsidised more affordable car models with the revenue from their initial luxury roadster

» Storytelling helps to convince stakeholders to believe in your vision

» Customer research and validation is critical, but it can’t always make decisions for you

» Remedy mistakes quickly and honestly to earn respect

» Use the “rule of 10” to put mistakes in context

» People remember most your small defining moments

» Objectives and key results (OKRs) set ambitious goals and track progress towards them

» Manage your desired outcomes separately from what you do to achieve those outcomes

» Make use of OKRs standard across all teams

» Learn from when you fail to achieve your desired outcomes

» OKRs go hand-in-hand with team autonomy

» 6 core concepts of systems thinking will help you start solving complex problems

» Systems thinking complements the more familiar analytical (reductionist) thinking

» It is a way of creating a shared understanding of how something works

» It provides useful tools for surfacing and breaking reinforcing cycles of blame

» Competing execs will sometimes sabotage by claiming features for their own product long before they plan to implement them

» Your product roadmap can reveal symptoms of underlying organisational dysfunctions

» We need to consciously remember that the needs of our users change over time

» Many biases are underpinned by shared psychological mechanisms, such as the desire to feel positively about ourselves