» Service maps help teams and stakeholders to understand interactions with a service across touchpoints over time

» They provide a visual representation of an abstract and often wide-reaching process

» Think of your service like a theatre: front stage, backstage and behind the scenes

» Service mapping helps your team to tell their story to the wider organisation

» Outcome-driven product roadmaps shift the focus from building features to solving user problems

» A product roadmap is a communication tool first and foremost

» A now/next/later roadmap helps teams to focus on the bigger picture

» Delivering outcomes instead of outputs is harder, but more valuable

» A product coach should measure their own job performance by the successes of their team members

» Strive to develop a capacity for learning in the people you supervise

» Coaching taps into an individual’s own wisdom and keeps them accountable for achieving their goals

» People who are genuinely committed to change but nonetheless dig in their heels may be unwittingly self-sabotaging

» Async working lets you set aside time for deep thinking

» Forced remote working led naturally to more async work

» Async relies on three main tenets: multiplexing, communication and action

» Find the right balance between flexibility and cohesion, independence and togetherness

» In-person time is important to sustain the human relationships that enable you to get work done

» Data ethics studies and evaluates moral problems related to data, algorithms and corresponding practices, in order to formulate and support morally good solutions

» Product managers have ethical responsibilities that transcend career, company and profit

» Organisations need to assess and build their trust and trustworthiness

» Mitigate biases in your product that may have unintended discriminatory effects on individuals and social groups

» 3 tenets of product ops: insights, research, and processes & practices

» Product ops is about enablement and coaching, not a rebrand of the product owner or product marketer roles

» Product ops is the ‘glue’ that binds different business functions and product focus areas together

» Product ops enables product teams to achieve better outcomes

» Don’t be driven by metrics — be informed by them

» The mental tendency to replace strategy with metrics can destroy company value

» Onboard your users all the way to becoming your best users

» 3 kinds of innovation: method, market and product