» For better alignment, leaders should only communicate the why and what of the goal to their teams

» Auftragsklärung facilitates alignment through both top-down and bottom-up goal setting

» Try to communicate your work’s value to stakeholders in terms they will understand

» Alignment is a system in dynamic equilibrium

» One definition of value is the impact of a product team’s work on the company’s success

» To deliver value quickly as a new starter, understand people, problems, context, process and culture

» We rarely show value to users, the business and others affected by our product on the same journey map – why?

» Customers care about your mission, less about how you’re achieving it

» For rapid feedback in discovery, ship and learn from more users, earlier

» Changing something that’s been that way for years is hard because of the inertia behind it