PRODUCTHEAD is my free curated newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world. All neatly packaged up in a weekly email delivery for your reading, viewing and listening pleasure. Curated by Jock Busuttil (jockbusuttil.com).
» Be involved and interested, but not on the critical path
» Talk about the ideas you threw away, in commercial language
» Founders are rejecting the generic advice to delegate everything — this evolves the product manager role
» For better alignment, leaders should only communicate the why and what of the goal to their teams
» Auftragsklärung facilitates alignment through both top-down and bottom-up goal setting
» Try to communicate your work’s value to stakeholders in terms they will understand
» Alignment is a system in dynamic equilibrium
» One definition of value is the impact of a product team’s work on the company’s success
» To deliver value quickly as a new starter, understand people, problems, context, process and culture
» We rarely show value to users, the business and others affected by our product on the same journey map – why?
» The Prisoner’s Dilemma shows us that cooperation is a winning strategy in the long term
» Faciliate more rational decision-making by helping stakeholders to understand the context better
» A mental model is a compression of how something works, keeping key information and ignoring irrelevant detail
» Common challenges leaders encounter are a lack of trust for their teams and executives, a lack of coaching, and letting go of control
» How others perceive the value and effectiveness of the product team’s work holds immense transformative power
» Have a bias to test, learn, and to put code in production
» Feed what you learn from exploring solutions back into your understanding of the problem
» Help stakeholders visualise their ideas to make them easier to challenge, assess risk and test out
» Customers care about your mission, less about how you’re achieving it
» For rapid feedback in discovery, ship and learn from more users, earlier
» Changing something that’s been that way for years is hard because of the inertia behind it
» Product people are tired of being held up to unrealistic standards
» It important to remember what’s in your control and what isn’t
» Now is the time to be extra rigorous with finding product-market fit
Product-led growth:
» is a strategy where the product itself sells itself through features and usability
» can create self-perpetuating growth loops
» can be even more effective when combined with growth product management company-wide
» Brand provides emotional context, which creates a contact between you and your customers
» Brands evoke a subtle mix of people’s hopes, dreams and aspirations
» Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture
