» Firing someone is a task you will always perform with some anxiety, but you still need to be able to do it well

» At Netflix, it’s not enough to be a hard worker achieving only B-grade results

» Founder of AngelList Naval Ravikant seeks happiness by trying to live in the here-and-now, neither obsessing about the past nor fantasising about the future

» If your team’s cultural norms cause you to feel uncomfortable, ask yourself why you think it’s not ok

» Growth product managers are expected to focus primarily on revenue growth

» Growth hacking failed in part because it produced unsustainable growth

» Some companies stimulate growth by “infiltrating” offline communities

» With infrequent use products, market penetration is a better measure of product-market fit than retention

» Ways to extend a product’s life cycle: frequent usage; varied usage; new users; new uses

» Sometimes removing features is more effective than adding them

» You can’t change the customer, but you can change your company’s process, strategy and culture

» Give your team time and permission to check you’re moving the right metrics

» Data is not a silver bullet and won’t solve your company’s trust issues

» Make small changes and embrace experimentation

» People may have a sincere commitment to change, while also unwittingly applying productive energy toward a hidden competing commitment.

» Extreme situations can build extreme understanding and can also push people apart

» Does our current worldview limit the way we think about organisations?

» Good candidates have initiative and passion to pursue their opinions

» The transition from product manager to leader requires many new skill sets

» Discovery is about understanding the problem space experienced by people

» Becoming a product leader means letting go of the day-to-day product management

» Netflix on HR: “Be honest, and treat people like adults”

» Your North Star metric best captures the core value that your product delivers to customers

» Financial rewards alone for complex work can have the opposite of the intended effect

» Even a small perceived penalty is enough to discourage experimentation, learning and success

» A large part of our behaviour is influenced by our peer group

» Plans for the short and long term are often easier to define than those for the medium term (1-3 quarters)

» A North Star Metric is a leading indicator of sustainable growth

» It is the single metric that best captures the core value that your product delivers to customers