» When delivering difficult news at work, you are not there to seek sympathy

» Tie business impact to deprioritised work to highlight the problem to your CEO without sounding whiny

» An organisation’s emotional culture governs which emotions people express and suppress at work

» Many organisation equate “fixing” to basically “patching holes in the slowly sinking boat”

» Desire paths spring up as users’ needs and goals change

» The effort paradox: the effort of forming a new path versus the desire to take the path of least resistance

» In digital products we use analytical tools to help us observe desire paths

» When a new desire path emerges, question your old assumptions — user behaviour is changing

» Ask your team: what do we actually need to know, by when, and how confident do we need to be?

» Don’t ask users what they do. Ask them for an example of a time they have done something, and then ask if it was typical

» When recruiting participants, say what the study is for, how long it will take, and what’s in it for them

» Ask “why” to understand the other side’s position and interest

» All negotiations involve both rational and emotional elements

» Whatever decision you make as a product manager will disappoint some people

» Teams benefit from a shared understanding of the trade-offs of decisions