PRODUCTHEAD: Defending against ‘Dawn of the Dumb’ product ideas
» User and market research is more easily accessible, yet the opinions of senior managers still bias product decisions
» Confidence in an idea only truly comes from gathering evidence
PRODUCTHEAD is my free curated newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world. All neatly packaged up in a weekly email delivery for your reading, viewing and listening pleasure. Curated by Jock Busuttil (jockbusuttil.com).
» User and market research is more easily accessible, yet the opinions of senior managers still bias product decisions
» Confidence in an idea only truly comes from gathering evidence
» When strategic frames grow rigid, companies, like nations, tend to keep fighting the last war
» If organisations (incorrectly) view change as gradual they will have resistance to the change
» The innovator’s dilemma: cater to current needs or attempt to anticipate future demands?
» Many common financial tools distort the value, importance, and likelihood of success of investments in innovation
» Match your product’s units to how your customer measures value
» Changing your pricing model regularly needn’t be a bad thing — it just has to be done carefully
» With usage-based pricing, help your customers to anticipate their likely costs
» Care has to be taken to keep dynamic / surge pricing transparent
» Moving to a product-led growth model takes time and will encounter resistance
» A product-led model does not replace the sales-led or marketing-led approach completely
» Growth loops operate on a similar principle to compound interest
» Software companies with a frictionless product approach displace custom-built apps
» Take a systematic approach to evaluating multiple solutions to the same opportunity
» ‘Assumption’ is just another word for ‘things we believe’
» When there are many opportunities in contention, assess whether it’s worth solving the problem
» We tend to come up with solutions before defining the problem they solve
AI is:
» accelerating the design of novel proteins, enabling a new wave of vaccines and drugs
» predicting extreme weather events, helping to protect residents
» listening to the rainforest and sends real-time alerts for chainsaws, trucks, cars and signs of incursion
» monitoring the world’s oceans for illegal fishing activity
» To reduce coordination cost, partition the work by time or space
» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns
» Successful organisations reinforce psychological safety in different ways
» Adding more people to a team makes communication a more significant overhead
» To reduce coordination cost, partition the work by time or space
» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns
» Successful organisations reinforce psychological safety in different ways
» Adding more people to a team makes communication a more significant overhead
» Decisions should be the result of rational and deliberate reasoning, but not all are perfectly rational
» Almost every decision has associated downsides or compromises
» Avoid trying to please people or to allow individuals to dominate the decision-making process
» It’s easy to conflate transparency on the decision-making process, with transparency on the actual decisions
» The best moment to teach a user to use a new feature is when it is valuable for them
» Uncompleted tasks stick in a person’s memory, completed tasks are more easily forgotten
» Provide a safe, controlled environment to help users experiment and learn a new skill