» Different cultures communicate with varying directness; context heavily influences interpretation and meaning

» Leadership, trust, and decision-making styles differ widely across cultural backgrounds and must be adapted to the team

» Bridging cultural divides requires empathy, flexibility, and awareness of one’s own cultural lens

» There’s a balance between motivating people to a goal and killing their enthusiasm with the gory detail

» Just as with users and customers, we need to meet our peers where they are

» In most complex organisations, product supports the organisation’s goals, not vice versa