There are many questions you need to be asking to determine the best course of action or to analyse underlying motivations. Of them, I use the following three questions most often:

1. So what?
2. Why?
3. What’s stopping us?

Why write a blog? Up until recently if someone had suggested that I start writing a blog I would most likely have unfurled my ‘To Do’ list with a flourish, watched the unrolling end bounce off the floor and gestured vaguely into the distance. So what’s changed?