5: The best possible way may not necessarily be the right way
We product managers are a surprisingly upbeat bunch considering that we seem to spend a good…
4: Don’t focus on what’s stopping you
Product managers can be creatures of habit. Some habits are good and give us a consistent…
3: Know your subject matter
So much of being a product manager depends on successfully persuading and influencing others. Whether you’re…
2: Find problems rather than guess solutions
When we start thinking about the requirements for a new product version, I bet we all…
1: Be fluent in the language of your audience
One of the roles a product manager or product marketing manager plays is to act as…
OMG EOL – LOL (or: How to take a product to end of life)
Product managers are full of contradictions: if we’re not busting a gut to launch something, we’re…
Painting the Forth Bridge
There is a popular myth that in order to protect its metalwork from the salty ravages…
Lo-fi usability testing – Part 3: Ten top tips
In the thrilling* conclusion to this lo-fi usability testing trilogy, we get down to the nitty-gritty…
Lo-fi usability testing – Part 2: Preparation
In this second instalment of this series on lo-fi usability testing, I’ll be showing you what…
Lo-fi usability testing – Part 1: Background
You can run lo-fi usability testing in a single afternoon that will uncover 80% of the…
