While I was working at a former start-up called Zeus Technology (now doing rather well for itself, thank you), one of the investors was a chap called Nic Brisbourne. He writes a blog called The Equity Kicker.
Here’s a round-up of some of the presentations and discussions I attended at the recent ProductCamp London, with links to the slide decks and recommended reading where applicable.
How much would you invest to prevent a mass customer exodus? Everything Everywhere, the merged T-Mobile / Orange behemoth, was happy to spend £150 per customer to shore up its customer base following the post-merger restructuring.
What did it gain? A reduction in monthly churn from 1.7% to 1.3%, significant given their customers number well into the millions, plus an additional 300,000 customers locked into long-term contracts in place of short-term pre-pay contracts.
What should product managers keep an eye on in 2011?
I was discussing recently the importance of getting a product installation or upgrade process right for customers. Here are some guiding principles from a usability perspective that you may wish to consider when defining your product’s requirements.
I strongly believe that all software companies should have a manifesto or a set of guidelines for usability.
Earlier this month, I was attempting to appease my wife by reducing my server’s power consumption physical footprint. In this follow-up, I’ll give you an update on how I got on and pass on a few tips if you’re planning to do the same.
Normal I Manage Products service will be resumed in the next article!
Every now and again, I undertake a DIY tech project. I think it’s because I’m a geek at heart and I like to think to myself a little smugly, “still got it”. This time the brief actually came from my lovely wife: shrink the physical footprint and electricity consumption of the servers running 24/7 in the home office. The beige boxes are going green!