2: Find problems rather than guess solutions
When we start thinking about the requirements for a new product version, I bet we all…
1: Be fluent in the language of your audience
One of the roles a product manager or product marketing manager plays is to act as…
OMG EOL – LOL (or: How to take a product to end of life)
Product managers are full of contradictions: if we’re not busting a gut to launch something, we’re…
Painting the Forth Bridge
There is a popular myth that in order to protect its metalwork from the salty ravages…
Lo-fi usability testing – Part 3: Ten top tips
In the thrilling* conclusion to this lo-fi usability testing trilogy, we get down to the nitty-gritty…
Lo-fi usability testing – Part 2: Preparation
In this second instalment of this series on lo-fi usability testing, I’ll be showing you what…
Lo-fi usability testing – Part 1: Background
You can run lo-fi usability testing in a single afternoon that will uncover 80% of the…
What will your leaving speech sound like?
A good friend and colleague recently left our firm to take on a more senior product…
How to get your sales team selling value instead of discounting
Does your sales team sell your products (like, in exchange for money), or does it give…
ProductCamp London: Why product managers and entrepreneurs need to be more alike
Here’s a round-up of some of the presentations and discussions I attended at the recent ProductCamp…
